September 30, 2026 · 2 min read
SEO vs AEO: How to Get Found on Google and in AI Answers
Customers now ask ChatGPT and Google AI Overviews for recommendations. Here is how SEO and Answer Engine Optimisation work together, and what…
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Marketing insights
Category: Marketing Insights
Practical advice on SEO, AI search, paid ads, social media and growth for businesses in the UK, USA and Canada.
September 30, 2026 · 2 min read
The Google Business Profile Checklist for Local Businesses
A practical checklist to optimise your Google Business Profile and appear in the Map Pack when local customers search for your services.
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September 30, 2026 · 2 min read
How Much Should a Small Business Spend on Digital Marketing?
A simple way to set your marketing budget, what typical agency fees look like in the UK, US and Canada, and how…
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